# About

**The mission of Math Easel is to make numbers easier to use.**

## Why numbers?

**Numbers represent our continuously changing reality.** Whether measuring size, speed, cost, duration, energy, risk, effectiveness — numbers are essential for understanding and modeling the world.

**Numerical models are powerful.** They help catch problems, create solutions, preserve health and safety, monitor progress, and inform decision-making.

## The trouble with numbers

**Numbers are hard to use with pencil and paper.** You must carefully manipulate formulas and painstakingly calculate results.

**Numbers are hard to use with programming languages.** You must carefully code algorithms and painstakingly check edge cases.

**Numbers are useless without context.** "46,245" by itself means nothing — you need to keep track of what it represents and how it compares.

**Numbers are misleading if you assume they are true.** Numbers might reflect bias, errors, fluctuations, and misunderstandings. They might be guesses about the future. One calculation with one set of numbers doesn't tell you much.

## The future of numbers

**What if using numbers was more like doing art?** A platform for creativity, possibility, and communication? A medium that's visual, flexible, and immediate?

What if you could adjust your numbers and models as quickly as the world itself is changing?

If you had a tool that made that possible, you might call it a **Math Easel.**

Our products, prototypes, and consulting work explore this vision.

Contact us to learn more.